What's the ROI of Investing in Better Church Technology?
Church technology does not have ROI in exactly the same way a new manufacturing machine does.
That doesn't mean you can't evaluate whether the investment is worthwhile.
Look at what the investment improves
Ask what the technology improves.
Does it make speech easier to understand? Does it eliminate technical distractions? Does it make the volunteer team more consistent? Does it make the online service usable?
Does it reduce setup time? Does it allow equipment to be operated by more people instead of one expert? Does it solve recurring failures?
Those are real returns.
One of our favorite outcomes is when a complicated system becomes simple enough that volunteers stop being afraid of it.
That's difficult to put into a spreadsheet.
It is still valuable.
Need help making Sundays easier?
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About the author
Chris Eslinger is a founder and partner at Ignite Sound + Stage and Creative Production Director at Greenwood Christian Church. A contributor to Technologies for Worship Magazine, he helps churches improve audio, video, lighting and volunteer workflows through practical, hands-on training.
Read Chris's Yamaha DM7 mixing console review in Technologies for Worship Magazine.
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